Our Brand

CPHR Canada undertook a two-phased process for brand development. First, we defined our purpose statement and our forecast for the future, which articulated what we were working toward. Once we clearly defined who we are, what we stand for and where we are going, we developed a brand that reflected these truths.

In this way, we are ensuring that the image, the tone and the approach we are taking on behalf of our members is consistent with our values and our high, but attainable, standards.

Our Purpose:

We help employers and employees realize their potential for success.

Our Brand Position
CPHR is globally recognized for providing strategic HR and business leadership.

Our Brand Promise
CPHR continually offers leadership in HR competency.

Our Brand Characteristics
We are impactful, professional, credible, influential and visionary.